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CEO of Signal Operations, Erika Dowell, talks about who we are, what we do, and how we help businesses just like yours!

Explore how we help businesses under the signal lighthouse Brands

Our Services

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  • We help you create your Standard Operating Procedures (SOPs) that keep your team management clear and consistent.

    Working with our People Operations Specialist, we help you clarify the who, what, when, where, how and why of your processes.

  • Whether client-facing or for you and your team, we are here to help you create policies that reflect who you are and what you stand for!

    Our People Operations expert will design policies that align not only with value but also with action.

    Policies we’ve helped business owners like you create:

    • Diversity, Equity and Inclusion

    • Remote-Working

    • Responsible AI Use

    • Time-Off (Sick Days, Vacation, Bereavement, Parental Leave, etc.)

    Together, we create clarity and alignment for you and your people.

  • Every business needs one!

    The key to successful onboarding and accountability is always clarity, and that’s exactly what employee handbooks do.

    Working together, we create a branded employee handbook that covers who you are, your mission, vision, values, company culture, key policies and processes, team structure, and more.

    Let’s ground your team in harmony with an employee handbook that does the heavy-lifting for you.

  • When you need answers on employment standards, compliance, navigating difficult conversations, how to improve your processes, and more, you can always ask a people person!

    Our 60-minute Ask Me Anything Sessions help you gain clarity and direction for your people operations-related questions with a People Operations Specialist.

    Together, you’ll work towards creating change in your business that feels good not only to your business but also to your people.

Learn more about our people operations services
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Who We Are


Signal Terra reflects Erika Dowell’s commitment to building workplaces where people and performance thrive together.

With a grounded, human-first approach to People Ops, Erika helps companies lay the foundations for trust, clarity, and long-term success.

From hiring to handbooks to team dynamics, Signal Terra supports leaders in building what matters most.

Learn more about Signal Terra and Signal Operations