Our Mission and Values

Investing in our team is an important focus for your business. It’s hard to balance everything and make sure you’re doing it right. As your partner in your business, we can guide your people operations so you have a sustainable and happy team. 

We help businesses succeed and grow. We work with business owners who are actually invested in their team and their successes. We promote living wage employment, investing in team happiness, and positive work environments 

Meet the Team

  • Erika Dowell

    CEO

    Signal Terra reflects Erika Dowell’s commitment to building workplaces where people and performance thrive together. With a grounded, human-first approach to People Ops, Erika helps companies lay the foundations for trust, clarity, and long-term success. From hiring to handbooks to team dynamics, Signal Terra supports leaders in building what matters most.

  • Emrys De Sousa

    COO & Director of Marketing

    As Chief Operating Officer, Emrys leads with clarity, empathy, and vision. Their marketing approach is equal parts analytical and human: data-driven strategies paired with storytelling that resonates. Whether it’s refining a brand’s voice, optimizing campaigns, or building out systems that support long-term growth, Emrys ensures every piece of the puzzle connects.

    A strong advocate for inclusive, equity-centred workplaces, Emrys also brings lived experience and leadership in creating spaces where authenticity drives connection and where brands can show up with integrity, not just intention.

  • Brad Dowell

    Data and People Specialist

    Brad has always been grounded in land stewardship and value adding practices. Growing up on a family farm in Alberta and later becoming a third-generation Olds College graduate, he’s carried forward a deep respect for both people and the places they call home. With a background in agronomy and formal training in agricultural economics, Brad has spent over 30 years teaching, mentoring, and helping others see the value in measuring outcomes and the merit in building successful business plans.

    He brings a wealth of experience in mentoring employers, managers, and employees. Brad describes himself as a transformational leader that is responsive, compassionate, and enthusiastic and he enjoys inspiring others to become high achievers as well.