A close up of a small pond, water running, the pond lined with rocks of various sizes, bright green plants around the rocks

About Signal Terra,

People Operations by Signal Operations

Investing in your team is an important focus for your business. It’s hard to balance everything and make sure you’re doing it right.

As your partner in your business, we can guide your people operations, so you have a sustainable and happy team. 

We work with business owners who are actually invested in their team and their successes. We promote living wage employment, investing in team happiness, and positive work environments. 

Our Mission

To lay the foundations for trust, clarity, and long-term success in every business and team that we work with

Our Vision

To build workplaces where people and performance thrives together through people-first policies and processes

Our Purpose

As your people-partner, we guide your people operations, so you have a sustainable and happy team

Meet the Team

  • Erika (long, straight brown hair, wearing a muted sage green t-shirt, black work pants, black-strapped sandals) smiling at camera, sitting on a small wooden bridge in a zen garden, a red brick wall behind her with bright green foliage growing against

    Erika Dowell

    CEO

    Signal Terra reflects Erika Dowell’s commitment to building workplaces where people and performance thrive together. With a grounded, human-first approach to People Ops, Erika helps companies lay the foundations for trust, clarity, and long-term success. From hiring to handbooks to team dynamics, Signal Terra supports leaders in building what matters most.

  • Man (pale complexion, grey wool, long coat, light-wash jeans, a white and blue striped sweater, wearing a beige tuque) smiling to someone off camera standing in a park, fall leaves covering the ground

    Emrys De Sousa

    COO & Director of Marketing

    As Chief Operating Officer, Emrys leads with clarity, empathy, and vision. Their marketing approach is equal parts analytical and human: data-driven strategies paired with storytelling that resonates. Whether it’s refining a brand’s voice, optimizing campaigns, or building out systems that support long-term growth, Emrys ensures every piece of the puzzle connects.

    A strong advocate for inclusive, equity-centred workplaces, Emrys also brings lived experience and leadership in creating spaces where authenticity drives connection and where brands can show up with integrity, not just intention.

  • A tall man, smiling at the camera, short grey-brown hair, 50-60 years old, wearing a maroon long sleeve button up, medium-wash jeans, one hand resting on his hip, the other hand resting on a large rock, trees unfocused in the background

    Brad Dowell

    Data and People Specialist

    Brad has always been grounded in land stewardship and value adding practices. Growing up on a family farm in Alberta and later becoming a third-generation Olds College graduate, he’s carried forward a deep respect for both people and the places they call home. With a background in agronomy and formal training in agricultural economics, Brad has spent over 30 years teaching, mentoring, and helping others see the value in measuring outcomes and the merit in building successful business plans.

    He brings a wealth of experience in mentoring employers, managers, and employees. Brad describes himself as a transformational leader that is responsive, compassionate, and enthusiastic and he enjoys inspiring others to become high achievers as well.